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database Growth:Listener Direct consults Radio station managers on how to grow their databases for programming and sales purposes. In the world of PPM, it is essential multi-channel marketing channels are exploited to ensure Radio stations stay top of mind to current and new listeners. Tactics may include capturing new “highly coveted” consumers through list rental, co-promotions or data appending email addresses. In addition, Listener Direct can assist Radio station managers with solutions to boost their online presence such as:
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