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database Discovery:Most Radio stations’ databases are piecemeal lists of consumer names, mailing addresses, email names and phone numbers, usually generated through promotions both on air and off. Listener Direct works exclusively with the data analytics company Experian™ in helping uncover the value of those piecemeal databases and create one master list. Our goal is to collaborate with Radio station managers on ascertaining what data currently exists at the station and how this data can be leveraged to boost revenues. We accomplish this by incorporating Experian’s proprietary suite of analytics tools to quantify and merge the data through :
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