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database monetization:Listener Direct consults Radio stations on generating non-traditional revenues from list management brokerage services, and multi channel marketing initiatives. It assists station management by monetizing their database through secure rental agreements that involve best practices. Listener Direct can also create multi-channel “Radio, direct mail, email” advertising campaigns for local and national advertisers. This potentially significant source of additional revenue for the Radio Station, capitalizes on introducing additional "touch points" for current advertisers. This proven process includes consistent messaging across utilized channels (i.e. radio spot + direct mail postcard) to boost advertiser's response rates. Listener Direct's turnkey approach leverages proprietary systems to enable the radio station to easily implement these marketing campaigns. Newspaper companies have been reaping large ad revenues from this practice for years. It is radio's turn now. Finally, new personalized products can be developed and marketed to consumers based on their profiles. These may range from on-demand ad supported lifestyle podcasts (i.e. : Purina Dog lovers podcast), multi-platform advertorials or offering 1:1 marketing solutions to travel, bank or health related companies not currently advertising on Radio.
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